Corvette E-Ray

This promotional campaign for the Corvette E-Ray is centered around redefining the modern sports car by highlighting the vehicle’s unexpected evolution. This electrified icon blends raw performance with futuristic innovation. The visual identity uses elongated typography inspired by long-exposure photography, evoking both speed and the dreamlike motion blur. This streaking type treatment not only suggests the surreal power of the E-Ray but also mirrors the car’s ability to break expectations and shift the narrative of what a Corvette can be.